Our website for the ifc Mall needed to reflect the elegance and luxury of Hong Kong’s premier shopping and dining destination mall. The feel is that of a contemporary fashion magazine, moving with the seasons and incorporating the latest looks, styles and accessories. In keeping with the mall’s character throughout the day, the art direction has three themes, Daytime, the Golden Hour and Evening. The sequence of shots changes randomly to provide a sense of life and movement. To emphasise the location in the heart of Central, we created a 360˚ panorama from the top of ifc Two, allowing viewers to experience the stunning vista to the Peak and across the harbour to Kowloon.
