The brief was simple, “Be different” to all other shopping mall websites; to define the unique attitude. The site has so much to surprise and intrigue you, it exceeds your expectations - and raises your anticipation at the prospect of visiting. Playful, radical, bizarre and often provocative, the site is testament to the power of thinking differently – yet still within the remit of achieving business objectives. The results include a WeBBY Award - the online industry’s Oscar.
